In 2020, TikTok was downloaded more than 850 million times, and already in 2021, Clubhouse has grown from 2 million users to over 8 million.
These are the most recent examples of how quickly the social media landscape evolves, with users’ attention constantly split between newcomers and established platforms Instagram, Facebook, Twitter, and LinkedIn. New social media platforms, however, often present steep learning curves for brands looking to create content that is both on-brand, engaging, and appropriate for the platform.
How do you stay relevant?
Join us as global marketing leaders share their experience with new platforms, and what kind of content can increase growth and brand engagement across social media channels.
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Official Media Partner Digital Magazine highlights the very best ideas, innovations, and individuals that aspire to make a better future.
Win Sakdinan
Head of Business Marketing, North America at Twitter
Pamela Saunders
Public Relations & Social Impact at Microsoft
Jason Berk
Head of Social and Digital at Sid Lee
Corissa Henry
Head of Digital at DECIEM
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Join Kelley Tessier, Senior Director of Brand and Digital Marketing at the Canadian Olympic Committee, for an exclusive behind-the-scenes look at how Team Canada is redefining what it means to represent a nation on the world stage.
Kristen Philippi shares #paid’s latest insights into the creator economy, what was forecasted for 2025, what’s unfolding now in 2026, and the major shifts set to transform creator-led media and commerce next.
Join us in Toronto for an exclusive conversation on how authenticity, storytelling, and cultural identity shape consumer buying decisions, drive brand loyalty, and define the next wave of lifestyle branding.
6:00 PM
-
7:30 PM EST
482 Front St W, 2nd Floor, Toronto, ON
$25
Jeremy Watt
Co-Founder
Discussion Topics:
The Art of Understated Branding
Owning the Narrative: Why ‘Made in Canada’ Matters
Janina Peterek shares lessons from Google on moving AI from experimentation to performance, covering executive alignment, organizational design, governance, and AI agents across complex workflows.
6:00 PM
-
7:30 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45
Janina Peterek
Global Executive Sponsor Program Lead
Discussion Topics:
Strategic Executive Alignment: From Sponsor to Driver
The Organizational Blueprint for Adoption & ROI: Design AI-First Workflows
Managing Trust and Scaling with Enterprise Integrity: Scale Securely
Join Fani Kelesidou, AI Creative Strategist, Demand Generation at Amazon, for an evening exploring how artificial intelligence is reshaping the way marketers think, plan, and execute.
6:00 PM
-
8:00 PM GMT
55-57 Rivington St, London
£20
Fani Kelesidou
AI Creative Strategist, Demand Generation
Discussion Topics:
How AI Is Transforming Modern Marketing
Finding AI’s Real Value Across the Customer Journey
Join Iustin Iftime, Principal Product Manager at Microsoft, for an interactive workshop exploring how humans and AI can collaborate to design, build, and launch better products.
6:30 PM
-
7:30 PM GMT
55-57 Rivington St, London
£40
Iustin Iftime
Principal Product Manager
Discussion Topics:
The New Division of Work
Live Demo: From Idea to Product with a Human + AI Duo
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