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Brands and agencies are spending more time and money than ever to find ways to connect with us IRL. Tapping into our desire to connect through shared experiences, experiential marketing has become a key component of digital marketing strategies. And with the success of immersive pop-ups like the Color Factory, the ever-growing Interactive Track at SXSW, and the seemingly infinite reach of Instagram, it’s here to stay.
Join us for a conversation about the evolution of experiential marketing with some of the brilliant minds behind the scenes. We’ll take a look at how interactive technology has helped to change the way brands connect, the role Instagram plays in the content versus connection debate, and what to expect in 2019.
*Tickets are non-refundable and non-transferable.
SVP Executive Producer Innovation, McCann NY
SVP Business Development, Fake Love at The New York Times
Experiential Marketing, Everlane
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