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Panel Discussion

How Brands Are Winning on TikTok

  • Online
  • Wednesday, July 22nd, 2020
  • 1:00 PM - 2:00 PM EDT

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Event Details

In Q1 of 2020, TikTok was downloaded more than 315 million times worldwide, which is the best quarter recorded by any app ever. 

The platform is known for its unique style of video – including dancing and voiceover comedy – and has become a key channel for digital marketers to reach Gen Z customers. But as with any new social media platform, there is a steep learning curve for brands in creating content that appears natural and engages users. And when attempting to connect with the most media-savvy generation in history, this can be trickier than ever before.

Join us as we chat with global digital marketing leaders who have mastered TikTok, and who will share what kind of content and marketing strategies can increase growth and brand engagement on the channel. 

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Kaleb Ruel

Kaleb Ruel

Head of US Consumer Marketing at Spotify

Candice Beck

Candice Beck

Senior Manager, Social and Digital Marketing at Chipotle

Jason Berk

Jason Berk

Head of Social and Digital at Sid Lee

Topics of Discussion

  • Lessons learned and what NOT to do on the platform
  • How to measure campaign success
  • The future of influencer marketing
  • The new rules of user-generated-content (UGC)
  • Tips for creating engaging branded content

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