Starting and Building a Career in Digital Marketing

Event Overview

According to Hubspot, 82 percent of Marketers actively use content marketing and nearly 70 percent are now investing in search engine optimization. The number of global social media users, meanwhile, is expected to reach 3.43 billion in 2023, with the average person spending close to three hours a day on Facebook, Instagram, LinkedIn, Twitter, and TikTok. 

The marketing landscape has changed and continues to evolve at a fast pace. Now more than ever, brands need to develop and implement digital marketing strategies to build an audience and drive sales. But what platform should you use to reach new users and boost brand awareness? What kind of content is best to increase engagement? And what skills do aspiring Marketers need to start a career and become a leader? 

Join us as global marketing leaders share their career journeys, and discuss the ways marketing is changing, what skills are most important for success in the field, and how Marketers and organizations can win in 2022 (and beyond).