Skip to main content
{body}
Exclusive Event

Leaders in Design: Scale, Craft, and Innovation at Loblaw

During the forward-looking conversation, design leaders from Loblaw explored how AI-native practices, distinct user audiences, and the evolution of craft were shaping the next generation of retail, enterprise, and digital health experiences.

  • BrainStation Toronto
  • Event Recap
  • Aug 5, 2026
View Photo Gallery
  • James Law

    James Law

    Senior Director, Product Design

    Loblaw Digital
  • Júlia Korte Ferreira

    Júlia Korte Ferreira

    Director of Product Design

    Loblaw Advance
  • Jacob Hanania

    Jacob Hanania

    Director of Product Design

    Loblaw Digital

"Execution was always going to get easier, that's the point of technology. Taste is still subjective, and as designers, I think we're in a unique position to set the bar for what good taste is."

 

- Jacob Hanania, Director of Product Design at Loblaw Digital

 

 

  • James Law

    James Law

    Senior Director, Product Design

    James Law leads the product design team shaping the future of digital health at Loblaw. He drives design-led strategies that unite business vision, branding, and go-to-market execution, while exploring consumer-facing agentic AI experiences and new interaction patterns beyond traditional web and mobile. Outside of work, he founded Design Kindly, a program that helps emerging designers become more strategic in their careers.

  • Júlia Korte Ferreira

    Júlia Korte Ferreira

    Director of Product Design

    Júlia Korte Ferreira leads product design for Advance, Loblaw’s retail media network. She specializes in building powerful B2B self-serve platforms and agentic media solutions that connect vendors, agencies, and CPGs with retail data. Júlia is focused on driving business impact through customer co-creation and pioneering automated, design-to-code workflows at scale.

  • Jacob Hanania

    Jacob Hanania

    Director of Product Design

    Jacob Hanania leads the product design strategy for Loblaw's fulfillment systems and enterprise AI initiatives. He specializes in driving 0-to-1 product development, designing complex operational ecosystems, and building generative AI tools that support store managers in their day-to-day operations. Jacob focuses on unlocking enterprise scale and efficiency through highly intuitive design.

More Upcoming Events

Aug 17

Demo Event TO

How Product Managers Can Use Claude as a Second Brain

Product leadership isn't about managing tools; it's about managing cognitive overload. In this expert-led demo event, join Jose Platero, Director of Digital Product, Design & Martech, to explore how senior leaders use AI to navigate a constant stream of competing inputs.

  • 6:00 PM - 7:30 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $55
Jose Platero

Jose Platero

Director, Digital Product & Design

Discussion Topics:

  • Finding Cognitive Clarity Under Pressure
  • Claude as a Decision-Making Partner
  • Building a Practical, Repeatable System
Aug 17
Demo Event TO How Product Managers Can Use Claude as a Second Brain

Product leadership isn't about managing tools; it's about managing cognitive overload. In this expert-led demo event, join Jose Platero, Director of Digital Product, Design & Martech, to explore how senior leaders use AI to navigate a constant stream of competing inputs.

  • 6:00 PM - 7:30 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $55
Jose Platero

Jose Platero

Director, Digital Product & Design

Discussion Topics:

  • Finding Cognitive Clarity Under Pressure
  • Claude as a Decision-Making Partner
  • Building a Practical, Repeatable System
View Event
Aug 19

Marketing Evenings TO

Building Shake Shack Canada

From day one, Shake Shack Canada focused on understanding the local market. This session explores how messaging, tone, and positioning were adapted to resonate with Canadian consumers while staying true to the global Shake Shack brand.

  • 6:00 PM - 8:00 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $35
  • Billy Richmond
  • Jane Phillips

Discussion Topics:

  • Localizing a Global Brand
  • Community-Led Growth and Partnerships
  • Scaling Across Canada
Aug 19
Marketing Evenings TO Building Shake Shack Canada

From day one, Shake Shack Canada focused on understanding the local market. This session explores how messaging, tone, and positioning were adapted to resonate with Canadian consumers while staying true to the global Shake Shack brand.

  • 6:00 PM - 8:00 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $35
  • Billy Richmond
  • Jane Phillips

Discussion Topics:

  • Localizing a Global Brand
  • Community-Led Growth and Partnerships
  • Scaling Across Canada
View Event
Aug 26

Design Evenings TO

How Float Rebuilt Their Design Process Without Figma

Join us for an evening with Greg Rogers, Head of Design at Float, as he explores how a high-growth company reimagined its entire design workflow.

  • 6:00 PM - 8:00 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $35
Greg Rogers

Greg Rogers

Head of Design

Discussion Topics:

  • The Ideation and Build
  • Navigating the Transition and Adoption
  • Surf in Action: A Live Demo
Aug 26
Design Evenings TO How Float Rebuilt Their Design Process Without Figma

Join us for an evening with Greg Rogers, Head of Design at Float, as he explores how a high-growth company reimagined its entire design workflow.

  • 6:00 PM - 8:00 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $35
Greg Rogers

Greg Rogers

Head of Design

Discussion Topics:

  • The Ideation and Build
  • Navigating the Transition and Adoption
  • Surf in Action: A Live Demo
View Event
View All Events