1Q Interview – Dan Zarrela of HubSpot

Paul Marek of 3RING.com, corresponding live from Search Engine Strategies Toronto ’09.

Dan Zarrella of HubSpot and DanZarrella.com answers one question:

Q: When do you think social networking will become a mainstream corporate practice, as SEO has become in recent years?

A: I think that as more corporations start to understand that thier customers are on social media (I think they are there now), I think that as the tools and the processes become more repeatable, more emulaic, although that sounds bad from a users perspective, for corporate acceptance I think that’s a big part of it – that corporations need to know that what they are doing is going to produce an ROI, and that it can be repeatable and they can be successful at it. I also think that as younger people – people of my generation (around 27), as we start to move up the corporate ladder, and that we grew up with these kind of social technologies, the acceptance is going to pick up as well.