According to Duncan Riley of The Inquisitr, 2009 will be the Year of the Uber Blog.
Some may moan at the use of the word uber, so feel free to substitute it with big or large, because the meaning remains the same. An Uber Blog is a blog that combines different content streams into one large blog, with one primary top level url. The Huffington Post is an example I’ve used before. The blending of content can be in related fields, or non related fields; for example, you might blend specialties in tech into the one tech blog.
Riley may know what he’s talking about. He has a solid blogging pedigree that includes co-founding the b5media blogging network and contributing to Techcrunch during its meteoric rise. Riley’s reasoning is remarkably simple: it’s easy to sell ads on one blog vs many blogs. One ‘big’ blog means increased traffic to the core blog making the sales pitch more appealing.
Riley notes that ReadWriteWeb, Silicon Alley Insider, and Gawker have successfully gone from a traditional blog network to the uber blog model while Techcrunch and GigaOm have preferred to collect seperate online properties like they’re going out of style.
In 2009 big will be better. Not big networks of many sites, but big blogs that break out of the narrow niche focus that has been typical of commercial blogging until now, and instead go wide in content but focused on one brand and one url.
The rise of the uber blog will also mark the beginning of the time new media starts to surpass old media. The thing holding back new media to date has been its obsession with niche plays that didn’t naturally lead to scale that sets them up well to compete with old media titans that went wide online as they did offline in print. The new media uber blogs of 2009 and beyond will offer real substitution of old media like we haven’t really seen before, and with lean structures that are best placed to last the recession, could ultimately emerge on top.
I like the way you think Duncan Riley. Techvibes is on its way to becoming a uber blog that gives its readers an easy way to slice & dice content hyperlocally all on the same trusty url. We’re looking forward to the New Year.