One in three mobile phone users in Canada use a smartphone, according to the 2011 Cell Phone Consumer Attitudes Study, conducted by Quorus Consulting and the Canadian Wireless Telecommunications Association. This number spikes to half in the 18 to 34 year-old range.
The most popular activities on a mobile device are texting (68 percent), taking photos (62 percent), emailing (31 percent), and using the web (29 percent). Email and web would likely be much higher if smartphones had a higher penetration, though.
Only 58 percent of smartphone users download apps, and those who do download an average of a dozen, with one quarter of their apps being paid and the rest free ones. One in four smartphone users are interested in making retail payments via their device using NFC.
Five percent of mobile users in Canada have a tablet, with less than half of those being connected to a cellular network.