45% of Canadians Will Shop for Holiday Gifts on Smartphones and Online This Year, Survey Says

This year, nearly half of Canadians will shop via mobile devices or online for part or all of their holiday gift-buying, according to a recent survey from eBay.

Convenience was cited  as the top reason, followed by avoiding in-store hassles and saving time.

“Canadians, like shoppers around the world, are increasingly looking to their mobile devices to solve their holiday dilemmas,” said eBay Canada Country Manager Andrea Stairs. “In the past two years, we’ve seen the value of eBay mobile transactions increase from $2 billion to $10 billion globally. Nothing can compare to having the world’s largest marketplace at your fingertips! No matter where you are, or what you’re doing, you can turn inspiration into delight in seconds on the eBay Mobile app.”

With 45% of Canadians planning to engage in e-commerce this Christmas, it makes sense that eBay Canada opened a three-day pop-up Holiday Market in downtown Toronto today that will allow consumers to browse a curated collection of and shop from their phones and tablets.

On average, Canadians surveyed said they plan to buy gifts for nine people this holiday season, spend $586 on those gifts and spend 11 hours shopping for them.  And the hardest person to shop for? Forty-two per cent of respondents said it was their significant other, followed by mom and dad (25% and 24% respectively).