7% of All Online Christmas Day Sales Were Made on an iPad

So we know that a whopping 7 million mobile devices were activated on Christmas Day. And we know that online sales were up an impressive 16% on Christmas Day, with mobile up a stunning 173%.

Mix these ingredients into a pot and you have the results of an IBM Coremetrics report, which reveals that the iPad accounted for a remarkable 7% of all online sales on Christmas Day—not just mobile. Mobile devices, as stated in other coverage of the study, accounted for about 15% of all online sales, which means the iPad was responsible for roughly half of all mobile ecommerce, or “m-commerce.”

Online sales for Boxing Day also grew signficantly from last year, up 28%. On Boxing Day, the iPad maintained its dominance, accounting for 6% of all ecommerce.