Over the past few years, Lead Management has done considerably well alongside distinct CRM practices and has seen some really good integration factors within the maturing sales lead managment market models. Majority of companies who invest their time and money in lead management are marketing organizations or the marketing departments. But there is a huge challenge in dealing with multiple vendors, delivery of lead management services, their non-standard methodologies, and each companies marketing and sales processes differentiation before a positive business impact is realized by a company.
The Sales Lead Management AssociationSM (SLMA) provides information to its members who want to manage their sales inquiries in a more efficient manner. SLMA provides best practices for marketing and sales management.
Fred Yee, CEO of ActiveConversion – a Calgary based sales lead and automation company, is nominated for the second year as the most influential person in Sales Lead Management in 2010. He gets this nomination alongside companies such as Salesforce.com, Marketo, Eloqua, Lead 360, HarteHanks, The Annuitas Group among others which a great achievement for Fred and his company. Fred is a veteran serial entrepreneur and investor, and has years of experience in establishing technology business from the ground up.
The whole idea behind this Sales Lead Management recognition is to identify individuals that are considered as prominent personalities within their business who help create wealth for their clients and customers through better management of sales inquiries.
You can vote for Fred Yee here.