DriveAssist is the first technology enabling mobile phones to automatically detect when a mobile phone user is driving, and provide a range of safer alternatives for employees to handle incoming and outgoing text essages, calls, and Internet activity while behind the wheel.
Under the terms of the agreement, Backbone Systems will serve as the technology partner, providing and hosting the software infrastructure on which DriveAssist operates. As part of the trial, employees from both companies will test the application using Windows Mobile and BlackBerry smart-phones platforms.
In addition, Backbone Systems obtains an exclusive right to sell DriveAssist in Canada to small and medium-sized enterprises for a period of six months after the trial.
“We are excited to be working with Backbone in this first-ever test in a commercial application,” says Lisa Payne, chief financial officer for Aegis Mobility. “Small and mid-sized firms understand that effective communications are essential to their bottom line. This trial will reinforce that fact, and highlight their role in helping employees effectively and safely manage those critical contacts while on the road.”
“This agreement is indicative of the importance being placed on driving safety by businesses of all sizes,” according to Sarah Morton, CEO of Backbone Systems. “Reducing the frequency of automobile or truck accidents due to distractions from mobile communications creates a safer employee and mobile work environment, and reduces costs associated with personal injuries, vehicle repairs, and insurance premiums. It is truly a win-win situation for all involved.”
Amid mounting concerns about enterprise drivers using their cell phones while on the road and the new law that brings in a full ban on hand-held mobile phones and texting while driving, the timing of this trial couldn’t be better.