Alertle makes RSS easy

Toronto-based Alertle is looking to take RSS from the tech trenches and into the hands of the average user. The scrappy startup is betting on a new RSS reader they’ve constructed which organizes feeds into “bundles,” instead of a set of disparate feeds. Gathered in categories like “Life,” “Autos,” “Videos,” and other groups, the feeds are also represented as icons. Feeds from other readers are easily imported via OPML. Alertle plans to generate revenue through advertising and by targeting a premium product to the enterprise. Check out their video demo.

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