Yesterday, CTV Inc. announced that Alon Marcovici has been promoted to Executive Vice-President, Digital Media, effective immediately.
CTV is a proven leader in the media industry and on the cutting edge of how content is presented to Canadians. I am both excited and humbled by this opportunity to extend our leadership position in the rapidly expanding digital environment.
Alon will also continue in his role as Vice-President, Digital Media for Canada’s Olympic Broadcast Media Consortium.
As the executive responsible for the Consortium’s ground-breaking digital strategy, Alon managed the development and distribution of programming online, through mobile devices and other digital platforms during the 2010 Winter Games. According to CTV, the unprecedented access and customization sparked nearly five times more page views than Beijing 2008.
Under his leadership, CTV’s Digital Media Group will continue to expand upon the company’s multimedia platforms, maintaining its position as Canada’s online network destination of choice for news, sports and entertainment.
Everyone in the Techvibes community wishes Alon all the best in his new position.