Amazon Launches Fire TV, a Set-top Box for Video Streaming That Doubles as a Gaming Console

Amazon today unveiled a video streaming device. Called Fire TV, the set-top box can stream video directly to television.

The device will compete against the likes of Apple TV and Roku, while Amazon Prime’s video streaming service will continue to compete with Netflix and Hulu but now have an Amazon-made product to showcase it. The Fire TV also doubles as a gaming device with controller and a starting base of 1,000 free titles.

The Fire TV, which is priced at $99 and available for shipping immediately in the US, is considered part of Amazon’s “Kindle” series of products, hence the nomenclature echoing the company’s Android tablet, the Kindle Fire. 

Here’s how the Fire TV stacks up against its competitors:



Here’s the Fire TV’s list of features straight from Amazon:

• Massive selection—Over 200,000 TV episodes and movies, millions of songs, and over a hundred games.

• Perfect with Prime—Unlimited access to thousands of popular movies and TV shows including exclusive titles.

• Voice search that actually works—Simply say the name of what you want to watch and start enjoying in seconds.

• Tiny box, huge specs—Fast quad-core processor, 2 GB of memory, dedicated GPU, plus 1080p HD video and Dolby Digital Plus surround sound.

• Easy to set up and use—Pre-registered to your Amazon account so you can enjoy favorite titles and personalized recommendations.

• Instant streaming—Exclusive new feature ASAP predicts what movies and TV episodes you’ll want to watch and buffers them for playback before you hit play.

• Perfect for parents—Amazon FreeTime lets you easily limit screen time and create personalized profiles just for kids.

• Great for gaming, too—Play blockbuster titles like Minecraft-Pocket Edition, The Walking Dead, and Monsters University, plus free games and Amazon exclusives. Paid games start from just 99 cents.

No word on Canadian pricing or availability yet.