Apple and Amazon Tablets Lead in Consumer Satisfaction, Samsung Below Industry Average

Apple’s iPad unsurprisingly ranked highest in a recent consumer satisfaction survey, followed by Amazon.

The iPad, which accounts for 68% of all tablets and 91% of all web traffic on tablets, scored 848 out of 1,000 in JD Power and Associates latest survey. Amazon came in a close second, scoring 841.

Samsung ranked below the industry average of 832 with a lowly 827. However, it did manage to score better than Acer (811), Barnes & Noble (803), and HP (790).

Satisfaction was measured across five key factors with different levels of importance. In order of importance, the five factors are performance, ease of operation, design, features, and price.

Apple was found to perform well in all factors but price. Amazon performed best in the price factor. The Canadian-made BlackBerry PlayBook was not included in the survey.

25% of tablet owners use their device for business, according to JD, while 37% of current tablet owners plan to buy a new tablet within the next year. 

“As tablet computing, multimedia, display, and application offerings continue to evolve, their impact on usage patterns will continue to grow,” said Dr. Uma S. Jha, senior director of mobile devices at J.D. Power and Associates. “Tablets are a force in the marketplace that offer a great alternative to laptops and netbooks.”