Apple Sold Three Million iPads Last Weekend but Lost Major Ground to Samsung Tablets This Year

This morning, Apple revealed that it sold three million iPad Minis and fourth-generation iPads during its opening weekend. The company did not specify which percentage of those were Minis, much to the annoyance of analysts and media, but it was a strong debut nonetheless.

“Customers around the world love the new iPad mini and fourth generation iPad,” said Tim Cook, Apple’s CEO. “We set a new launch weekend record and practically sold out of iPad minis. We’re working hard to build more quickly to meet the incredible demand.”

But while that news was good from Apple, new data from IDC wasn’t. After regaining global tablet marketshare earlier this year, climbing from around 60% to 67%, Apple has lost major ground. Samsung tablet shipments—note, not sales—skyrocketed 325%, while Amazon shipments grew 243%.

Apple grew shipments by just 26%. But because the company already sells so many iPads, it’s still clearly in the lead—just by less of a margin. Apple owned 50% of the third quarter’s tablet marketshare, with Samsung in second at 18% and Amazon in third at 9%, according to IDC.

Overall, the global tablet market grew 50% year-over-year.