Apple Sells 10 Million iPhones in First Three Days of Availability

After a record-shattering four million preorders of the latest iPhone within 24 hours of launching online, Apple has revealed that it’s new 10 million iPhone 6 and 6 Plus models within three days of launching in stores.

That’s also a new record, and comes despite millions of consumers being turned away by a lack of supply—especially with the Plus model, which is proving to be the more popular of the two options. The figure is massive but shouldn’t shock anyone who witnesses the insanely long lineups last week first-hand.

“Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier,” said Tim Cook, Apple’s CEO.

“We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin,” Cook added.

“While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible,” Cook noted.

Apple says that customers are encouraged to check the Apple Store app or online to receive updates on availability and estimated delivery dates.

The iPhone 6 comes in gold, silver or space grey, and is available in Canada starting at $749 off-contract.