During the opening weekend of sales for the iPhone 5S and 5C, Apple sold nine million units, according to the company.
This shatters Apple’s old record from last year, when it sold five million iPhone 5 devices during the first three days.
Apple also blew away analyst expectations, which anticipated five to seven million units selling. It’s likely that launching in China on day one for the first time ever greatly helped Apple’s sales figures as China is a massive market for the world’s most valuable technology company.
“This is our best iPhone launch yet―more than nine million new iPhones sold―a new record for first weekend sales,” said Tim Cook, Apple’s CEO. “The demand for the new iPhones has been incredible, and while we’ve sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly. We appreciate everyone’s patience and are working hard to build enough new iPhones for everyone.”
Apple did not break down sales between the iPhone 5S and the iPhone 5C.