Ashley Madison Helps Users Protect Their Identity Online, Sort Of

Canadian dating site Ashley Madison suffered some major drama last year in the form of a severe and public hack.

Since then the company has remained relatively quiet. Now it’s added some new features to address user concerns surrounding security and privacy.

Ashley Madison has “added some tools to keep your identity a secret,” including masks over their faces or black bars over their eyes. The features are a little odd—what’s the point of a profile picture where your face is blocked?—and don’t directly address the security of users’ accounts.

The company says that, since the hack, it has only gained users. Ashley Madison now sounds 43 million members, up 37 million from August.