Atlantic Canada’s tourism industry gets tech boost

Atlantic Canada’s tourism industry looks to benefit from a $1 million, three-year investment that supports the TourismTechnology.com program. Established in 2000 and nicknamed TT.com, this program has been architected to encourage the adoption of technology within the tourism sector.

The Honourable Keith Ashfield, Minister of National Revenue, of the Atlantic Canada Opportunities Agency, and for the Atlantic Gateway, spoke on the matter. “A commitment to continual innovation is a defining characteristic of successful businesses and industry sectors. That is why our government, through ACOA (Atlantic Canada Opportunities Agency), supports industry initiatives like TT.com, because investments in technology that enhance the competitiveness and productivity of tourism enterprises is an investment in the sustainability and long-term health of the Atlantic Canadian tourism industry.”

TT.com is the result of a partnership involving the Government of Canada, the four Atlantic provincial governments, and the four provincial tourism industry associations. The program’s objective is simple: encourage Atlantic Canada tourism operators to increase their use of technology. The program emphasizes education and helping tourism operators make well-informed decisions about their business practices and secure the significant business benefits tied to the increased use and integration of technology in their operations.

Nova Scotia’s Tourism, Culture and Heritage Minister Percy Paris, offered her thoughts. “This is another great example of government and industry working together to offer new and innovative ideas to tourism operators across the province. This initiative helps tourism operators use technology to remain competitive in today’s changing environment.” 

The Atlantic Provinces are contributing a total of $300,000, of which the Nova Scotia Department of Tourism, Culture and Heritage is contributing $75,000. The four provincial tourism industry associations are contributing a total of $261,000. The Government of Canada, through ACOA, is contributing $495,000 toward the project.

TT.com’s highly trained staff, strategically located in each of the four Atlantic Canada tourism offices, evaluate the existing online presence of a tourism business, and create checklists and strategies to help tourism operators move to the next level in technology adoption and online marketing practices. 

“The TourismTechnology.com program is a great resource,” said Don Cudmore, Secretariat for TT.com. “[it will] help our tourism industry operators in Atlantic Canada understand new and changing technologies available, [and] bring more visitors to Atlantic Canada. This program will ensure that our industry is keeping up with all the current and future consumer trends and we will be better prepared to move the tourism industry in Atlantic Canada forward to meet these new challenges.”