Back to School with Kontent

Tomorrow the Kontent Creative Group in Gastown is hosting a Back to Scool workshop titled Creating Interactive Brand Stories.

No matter how many new technologies and forms of media we invent, the most powerful form of communication will always be the most ancient, the art of storytelling.  The beauty of these new technologies and forms of media is that they are vehicles for stories that allow us to tell them in new ways and spread them to new audiences. They also allow our audience to interact within the story itself, allowing them to feel a part of it.

Often we think of stories as medium strictly for entertainment sake.  The reality is that we are all storytellers, telling our own stories, that of a company or a brand, or those of the culture in which we live.  The trick is recognizing what our story is and learning how best to tell it.

In this workshop, we look at examples of brand storytelling, identify what others stories are and how they are using the online space and social media to tell their brand’s story and engage with their audience.  Just like the stories online, this workshop will be interactive and we will be doing some story building of our own.

The workshop features creative producer and writer Erica Hargreave and takes place from 7:00pm to 9:00pm at Kontent’s offices. Tickets are $50 and you can register online.