Analysts Not Impressed with BlackBerry Z10 Launch in US

When BlackBerry launched the Z10 in the UK and Canada last month, the countries gobbled it up.

At the time, chief executive officer Thorsten Heins issued a statement that described the Canadian launch of BB10, calling it “the best day ever for the first day of a launch of a new BlackBerry smartphone.” And UK saw even better numbers, the CEO noted: “In the UK, we have seen close to three times our best performance ever for the first week of sales for a BlackBerry smartphone,” he said in early February.

Thorsten’s words were backed up by those of Rogers, who stated that they sold more BlackBerry smartphones on February 5 than any other day in Rogers history. Some Rogers stores even sold out of their initial inventory, according to the Toronto telco.

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But in the US, at least according to analysts—who are, granted, dubious at the best of times—the flagship smartphone’s launch has been a flop.

Goldman Sachs Group analyst Simona Jankowski cut her rating on BlackBerrys stock to neutral and Citi analyst Jim Suva was surprised by the low inventory of Z10s in US carrier stores. Edward Jones technology analyst Bill Kreher says no AT&T stores were sold out of Z10s—and the stores didn’t even have that many in stock to begin with.

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We’ll learn a lot more about the UK and Canadian launches this Thursday when BlackBerry releases its fourth quarter financial earnings. But we won’t have full details on the US launch until late June during the company’s first quarter earnings for fiscal 2014.