BCAMA event looks at Best Buy’s Twelpforce

On March 2nd as part of their Grey Vancouver Breakfast Speaker Series, the BCAMA is hosting “Dialing into Digital: Gadget Theory, Marketing the Connected Home in 2010“.

The age of digital media is upon us. But how do we use it? Join us as we learn the secrets of digital marketing strategies from consumer electronics leader – Best Buy Canada. The way we connect to our consumers is changing rapidly with the increased adoption of digital communication. Much more than just a trend, it is the direction the world is heading and we need to get on board if we want to survive and thrive in the challenging Canadian retail market.

Using Best Buy Canada as a case study, VP of Marketing Angela Scardillo will share the Company’s successes using the latest digital technology – Twelpforce – and discuss the exciting shift to a digital connection with consumers. Attendees will learn national creative and effective strategies to harness the true power of digital marketing to deliver business results that matter – not only in revenue, but in customer loyalty and engagement.

The breakfast event takes place at the Sheraton Wall Centre Hotel and you can register online.