Beer, Hockey, and Betting

Yesterday Vancouver’s Exponentia and Labatt Breweries announced the launch of Bud Light PlayAction Live – a live online interactive prediction and trivia game on TSN.ca. Exponentia has been developing multi-platform interactive applications for sports and entertainment clients for over 6 years. The live online platform, played through the remainder of the NHL regular season and playoffs on TSN, allows NHL fans to play along live with the action against fans from across the country.

In place since December, Bud Light PlayAction Live gives fans the chance to make live predictions as they watch each game – predictions such as: “All-Tied Up! Who will score next?”; “Going to Overtime: How will this one end?”; and “Power Shortage! Will Ottawa score on this power play?”. Points are awarded for correct predictions that are triggered by the live action, with a winner of each game receiving a Bud Light prize pack. One lucky winner will win a plasma TV from Pioneer and Blu Ray DVD player.

Exponentia and TSN.ca have been working together for over five years to bring innovative interactivity to sports fans. In 2006, Exponentia launched the first ever live mobile prediction game with the NHL.