How about 1.5 million visits in the first three-weeks of a new partner announcement? Would you classify that as bankable or successful? I think that Best Health magazine would and likes the results. The magazine announced last week that their online property was becoming the official health and wellness portal for Sympatico.ca. And the strategic match has sparked more than just a fickle flame. According to Tony Cioffi, CEO of Reader’s Digest Canada, the strategy is completely aligned with their vision for creating branded communitites and the 1.5 million visits in just three-weeks indicates the brand is going strong.
“This partnership is a natural fit. We have an active on-line readership, fantastic content that resonates with Canadian women, and editorial staff that regularly engage and inform the growing Best Health community. And, the benefits to our advertising community are obvious; a multi-platform package to reach a very desirable demographic.”
Bell Canada who owns Sympatico is also happy about the relationship. After all, Reader’s Digest has been in circulation for more than 60 years with millions of hard copy subscribers. A unique pool of people that can now take their offline passion for the publication online and get instant access.