While its new BlackBerry 10 operating system is still two months from launch day, RIM has been working hard to ensure its BlackBerry App World marketplace is able to handle frictionless mobile transactions.
Today they announced that more than 50 carriers have already implemented carrier billing on its existing app store—five of which are in Canada.
Bell, Rogers, TELUS, Fido, and Virgin Mobile now support this feature.
Integrated carrier billing enables a customer to purchase apps or digital goods on their BlackBerry smartphone, and simply and conveniently have the purchases put directly on their regular monthly bill from their carrier.
Integrated carrier billing is also integrated with the BlackBerry Payment Service, which enables developers and content providers to offer in-app purchases (such as additional levels in a game), as well as supporting one-off and recurring (subscription-based) purchases, without interrupting the customer’s app experience.
Carrier billing services have proven to drive significant value for the whole mobile ecosystem, including carriers, developers, content providers, and customers.
Aggregated data indicates that customers’ propensity to purchase apps on BlackBerry App World increases when carrier billing is offered, with an average of 75% of gross sales transacted through the carrier and average carrier revenues derived from apps increased between 100%-300% after launch.