Today in Barcelona, BlackBerry unveiled what it describes as “the new foundation of mobility enterprise.”
As part of BlackBerry’s strategy to extend beyond EMM to an application-based environment and ecosystem that provides a highly productive end-user experience, the company’s forthcoming BES12 unifies BES10 and BES5 to one platform.
Slated to launch by the end of this year, with BES12 BlackBerry will target a global market that IDC has forecasted to reach $4.8 billion by 2017. In a report by Forrester Research, authors Christian Kane and Michele Pelino wrote, “The wide variety of mobile devices and increased mobile application adoption require enterprises to broaden their mobility strategy beyond the simple management of devices, to include developing, deploying, securing, and managing mobile applications of all genres and capabilities,” which is what the Canadian smartphone maker is aiming to do with BES12.
“BES10 is the only mobility management solution that meets the highest security demands of regulated industries and is also flexible enough for BYOD,” explains John Sims, President, Global Enterprise Solutions at BlackBerry. “This value proposition is why the new BES12 architecture is designed to ensure that the more than 80,000 existing BES customers can seamlessly migrate forward.”
“As we execute on our long term vision, we will offer all customers the opportunity to move forward with us,” he continued. “The investment customers make in BlackBerry today will be a valuable investment for the future.”
BES12 adds new core capabilities and enhances old ones, and BlackBerry has also developed several new apps for the enterprise as well, includng eBBM, an enterprise-specific version of the company’s world-famous instant messaging system.