Shifting Strategy, BlackBerry Decides to Let Rivals Manage Its Devices

BlackBerry plans to allow rivals to manage its BB10 devices on the internal networks of their clients.

Early adopters of this new option will be AirWatch, Citrix, and IBM, the Waterloo-based smartphone maker announced.

BlackBerry says it will provide organizations with more options to embrace multi-operating system mobile environments by enabling other MDM companies to manage BlackBerry 10 devices.

According to Gartner, mobile device management “remains a top priority for IT buyers, and investment levels are growing steadily. Competition among players drives commoditization.”

“Offering the end-to-end secure solutions valued by our customers in government and other regulated industries remains central to our strategy; however BlackBerry understands the opportunity and importance of opening our BlackBerry 10 software,” said Ron Louks, President of Devices and Emerging Solutions, BlackBerry. “This is a natural next step in our enterprise strategy as we seek to provide our customers with maximum choice in how they will meet the full array of employee mobility needs.”

Photo: Reuters, Mark Blinch