BlackBerry Launches ‘Stickers’ as Part of BBM Monetization Plan, Improves Photo-sharing

stickersBlackBerry today announced an update of BBM that allows customers to further personalize and enhance their chat experiences.

Available for download later today for BlackBerry, iOS, and Android, BBM will now offer “stickers,” which the Canadian smartphone maker describes as “larger, bolder and more expressive images than emoticons,” for BBM chats. Some sticker will cost $2, which is part of BlackBerry’s plan to monetize its popular messaging platform.

“Stickers are another great example of how we’re making the BBM experience more engaging and fun for our customers,” said David Proulx, Senior Director, BBM at BlackBerry. “Stickers let you personalize your chats and strike the right chord with people around the world who rely on stickers in chats when they connect with colleagues, family, friends, peers and partners.”



Each sticker pack contains between 20 and 25 stickers and features content developed by artists or relating to a theme or a character, as well as sticker packs featuring content from brands.

In addition to stickers, BBM customers can now share photos in multi-person chats; photos will be delivered in the chat as a thumbnail that can be opened to reveal the image in full size. Further, BBM customers can now send higher quality photos and videos due to larger in-chat file transfers: files up to 16MB can now be shared in a chat, an increase of 10MB.