BlackBerry continues to hone its focus as the company approaches profitability.
John Chen, the company’s chief executive officer, has been consistent in its strategy over the past year, and appears determined to continue down the same path: quality over quantity in terms of device variety, a renewed focus on the enterprise market, and refusing to let the seemingly constant negative criticism of BlackBerry hinder its potential comeback.
In terms of profitability, Chen is confident BlackBerry will get there—and when it does, there will be no looking back.
“Once we turn this company to profitability again, I will do everything I can to never lose money ever again,” Chen told Reuters in a recent interview . “That is definitely something I am very focused on doing.”
“We will survive as a company and now I am rather confident,” he added. “BlackBerry has survived; now we have to start looking at growth.”
In 2008, BlackBerry was by far Canada’s largest company with a formidable market value of more than $80 billion and a ubiquitous smartphone brand. That number plunged to a low $4 billion last year as BlackBerry’s global marketshare slipped to less than 1%. Today the company’s value is nearing $6 billion—still a far cry from its former glory, but at least headed in the correct direction.
When Chen entered the scene, it was “do or die” in his own words. That stage of the game is over, but he remains realistic about the obstacles that lay before him.
“The hardest part is yet to come,” he told the Financial Times.
Last week BlackBerry was named Canada’s most innovative company for the second year in a row.