Companies like Apple and Amazon are fighting vigorously to attempt to associate themselves with the word “app” and claim ownership of generic terms like “app store.”
But Research In Motion has gone against the grain and actually chose to abandon the word entirely. Formerly BlackBerry App World, RIM’s app store is now simply BlackBerry World.
First hinted at back in November, the change is official and in effect as of today. They dropped the word “app” in part because the store will now feature more than just apps.
“It is now simply called BlackBerry World. The naming change reflects a shift in the type of things you can purchase from the store as we transition to BlackBerry 10 and beyond,” RIM says. “It will now be home to Videos and Music as well. BlackBerry World is going to be the one-stop shop for all of your mobile entertainment needs.”
The Canadian company explains further:
With BlackBerry World, there are various ways to browse, download, buy, and manage apps using a BlackBerry smartphone, BlackBerry PlayBook tablet, or desktop or laptop computer,— inspiration is at your fingertips. And if you find something you love and want to tell the world, you can easily share it with your friends over BBM, Facebook and Twitter. Also, you can simply tap smartphones together and invite your friends to download it — just like that.
The change will be rolled out to the BlackBerry PlayBook tablet and BlackBerry smartphones in the coming weeks, according to RIM.