A new Toronto app is helping local food trucks fire up their ovens and join the digital revolution.
BlogTO recently announced the release of their new Food Trucks app, which connects hungry Torontonians with the best food the region has to offer.
The new iOS app gives you everything you need to plan a trip to one of the 27 trucks in the Greater Toronto area. The developers hope residents and visitors will experience a wide range of fare from the Toronto food scene, from Italian food to specialty cupcakes. They’re calling the app a “comprehensive guide” to the area’s best eateries.
As a companion to the popular BlogTO website, the iOS app has a distinct user-driven focus. Users can share photos of their meals and access a map marked with the real-time location of each truck. The app also features an easy to navigate interface including a stream of recent photos from food truck patrons.
As a mobile extension of the Toronto Food Trucks site, the app gives users access to the latest news and events from the blog. And once you’ve found your truck, you can browse the menu and check prices before you arrive.
The food truck industry in Toronto has always relied heavily on mobile technology for connecting with their customers. Nearly all of the featured businesses use Twitter to comment on everything from their location to the daily weather forecast.
Many local eateries also use Instagram to post mouth-watering images of their signature dishes. QR codes and digital menu boards are commonly affixed to the sides of trucks as part of their marketing campaign.
Even mobile payment options in the region are undergoing a digital facelift. Last year, the introduction of PayPal Here in Canada made it easier for trucks to do business on the go. Zane Caplansky, who operates the popular Thunderin’ Thelma truck in Toronto, called PayPal Here a “total changer” for small businesses in Canada.
But to take advantage of everything technology has to offer, you need the customers. And proper advertising is half the battle when food trucks tend to appear spontaneously in public parks.
“When it comes to food trucks,” says BlogTO on their website, “it’s all about being in the right place at the right time.” Thanks to their new app, it’ll be easier than ever to locate Toronto’s best street food when the trucks roll out for the summer season.