Born in St. John’s, Blue Line Innovations has opened a new office in Ottawa.
The energy monitoring company says that the second location will take advantage of local talent and expertise in product development, engineering, and customer care. Currently, the Ottawa office has five staff but expects to grow that number soon.
“Roosting in Ottawa was an easy decision. Ontario is a really important market for us,” says Peter Porteous, the CEO of Blue Line Innovations. “We see Ottawa becoming a smart grid and cleantech hub.”
Blue Line Innovations offers an in-home dashboard for electricity, putting real-time electricity usage data into the hands of homeowners and small businesses. It allows users to take a more active role with utilities in managing energy costs and consumption. Launched in 2004, today Blue Line is in over 275,000 homes across North America.
“We do get compared to the effect that Prius has had on driving habits, and that’s okay—it’s really that simple,” Porteous explains. “When you can see electricity usage in real time it draws you in, gets you engaged and importantly gives you the right information to drill down, to eliminate waste and reduce usage.”
“We are committed to building a greener and more environmentally sustainable community for today and in the future and we are pleased to see Blue Line Innovations open in Ottawa,” said Ottawa Mayor Jim Watson.
“Ottawa is home to over 240 cleantech companies with a very strong base of renewables, water, waste management and transportation infrastructures, green building and energy management industries. I am extremely happy to welcome Blue Line Innovations to Ottawa,” added Karen Pero, senior business development manager for Invest Ottawa.