Brian Wong Integrates Kiip with Apple Passbook

Kiip, founded by Canadian entrepreneur Briang Wong, today announced Apple Passbook integration for redemption of Kiip rewards for users’ moments of achievement in mobile games and apps.

According to the startup, Apple Passbook coupons for Kiip rewards will be redeemable directly from reward notifications, Kiip reward emails, and the Kiip App.

“As soon as Apple Passbook was announced, we sought to capitalize on its potential as an additional outlet for redemption of Kiip rewards,” said Brian Wong, CEO. “To date, 30% of our real rewards campaigns involve coupons, so it made sense to pursue this. We first launched the Kiip App to create the best redemption experience possible for users, and this integration augments that ease and convenience by literally putting rewards in our users’ pockets. Supporting this activity from the consumer side is a step in the right direction and places the ball in their court. We look forward to more retailers supporting mobile coupon and voucher redemption.”

There are currently more than 500 Kiip-enabled games and apps. The company’s network includes more than 40 brands in a variety of industries.

Kiip was launched in 2011 and serendipitously rewards users in moments of achievement with prizes and coupons to amplify engagement and retention.