Budweiser brews a mobile app with Score Media

Score Media has collaborated with Budweiser to launch Bar Finder, a mobile app for the iPhone and Blackberry.

This app offers television listings for live sporting events on all major TV networks, maps and distances to local bars across Canada where the games are available for viewing, and highlighted bars participating in seasonal promotions.

 “Using a smartphone’s native geo-location technology, Bar Finder for ScoreMobile gives sports fans timely and context-relevant information,” says Dale Fallon, Director of Mobile at Score Media Inc.  “Built on the proven success of ScoreMobile, Bar Finder will be the new best friend for a lot of sports fans on the move.”

“We are thrilled about the launch of Bar Finder for ScoreMobile.  We know that it’s going to tap into the lives of Canadian sports fans in a useful, user-friendly way,” says Matt Ramella, Sr. Manager, Media, Sponsorship & Digital Marketing, Labatt Breweries of Canada.  “Budweiser looks to partner with leading mobile brands that can deliver innovation, scale and foot traffic to bar customers.  By teaming up with ScoreMobile, we’ll be doing just that.”