In the constantly evolving world of media and advertising, fresh ideas often come from fresh minds – those of talented young people who are just starting their careers. And that’s precisely why The Globe & Mail hosts Canada’s Young Lions competition.
Designed to simulate the conditions at Cannes, the Globe Young Lions competition gives winning design teams the preparation they’ll need to compete internationally in the official Young Lions competition at Cannes. More importantly, the Globe Young Lions competition is the only way to qualify and compete in the Cannes Young Lions competition.
The 2009 competition was based on a brief for Médecins Sans Frontières/Doctors Without Borders (MSF) – an independent international medical humanitarian organization that delivers emergency aid to people affected by armed conflict, epidemics, disasters, or exclusion from healthcare in more than 70 countries around the world.
The objective for all Young Lions participants was to motivate donations through increased awareness of the immediate needs of Médecins Sans Frontières and their points of differentiation from other world aid organizations.
This year’s competition received an fantastic response – 152 participants in across the four categories. The winning teams from each category have won a trip to Cannes and the opportunity to represent Canada in the official Cannes Lions Young Lions competition. Here are the winners – you can check out their winning entries here.
- Jon Murray, Copywriter, TBWA Vancouver
- Simon Bruyn, Copywriter, Rethink
- Todd Takahashi, Art Director, Burnkit Creative Inc.
- Jeff Greenberg, Flash Developer, Burnkit Creative Inc.
- Chris Booth, Copywriter, DDB Canada
- Joel Pylypiw, Art Director, DDB Canada
- Sarah Fitzgerald, Media Planner, Cossette Atlantic
- Beverley Gallant, Art Director, Cossette Atlantic