Toronto’s Call Genie Inc. announced today that it has entered into a three-year agreement with Endemol USA and NBC for a consumer-oriented local search sweepstakes platform for the hit syndicated game show “Deal or No Deal.” Call Genie will develop, manage and promote “Deal Mania,” a consumer-oriented sweepstakes contest in the syndicated episodes of “Deal or No Deal” and will apply its technology components to leverage the brand and campaign across a multi-platform strategy.
“This is a very exciting initiative for Call Genie,” according to Michael Durance, CEO of Call Genie Inc. “Last year we decided to pursue ‘digital interactive media’ verticals. We have now pulled together all of the technologies and relationships necessary to provide an effective platform to marry ready-to-spend consumers with merchants in a triple screen environment.”
“These mobile applications and speech recognition software coupled with Call Genie’s advertiser relationships will help us to tap into the rapidly expanding mobile local search market,” says Joerg Bachmaier, SVP of Digital Media and Business Development for Endemol USA.
“We are excited to offer viewers of “Deal or No Deal” the opportunity to win cash and or prizes on a daily basis and also give them an enhanced local experience through Call Genie’s unique digital platform,” says Barry Wallach, President, NBC Universal Domestic Television Distribution.
Call Genie, Endemol and NBC have agreed to a revenue sharing arrangement in which Call Genie will retain a significant percent of gross advertising revenues. Such revenues will be generated from advertisement-embedded messages that will be pushed and pulled through Deal ir No Deal and local affiliates. It is expected that up to 80 million such messages will be seen by Deal or No Deal viewers and consumers on a monthly basis.
Call Genie (GNE-T) is publically traded and up 66.6% to 20 cents today.