Every dollar spent on email marketing generates $48 in sales (according to the DMA). Does your email program produce similar results? If not, now is the time to reassess your email strategy. Learn how to send smarter email communications that recipients will open, read, and respond to, time after time. Improve your current strategy by integrating the latest techniques such as A/B split testing, triggered work flows, segmentation, etc. Ensure your messages are inbox-friendly and learn how to tie your campaigns directly to your bottom line. Attendees will learn how to boost their revenues by: • Building a stronger opt-in database • Executing highly targeted email campaigns, with little manual effort • Managing their email time-line, not just their email message • Strengthening trust and boosting deliverability • Focusing campaign objectives and measuring results
If you’re a marketing & sales professional with email marketing experience, this seminar is for you. Ideal attendees have an email program in place and want to improve on their results. The three-city tours kicks off in Ottawa on May 30th, followed by stops in Calgary on June 5th and Vancouver on June 6th. These seminars are FREE but preregistration is required. The Ottawa seminar will feature a case study and speakers from Magmic Games – VP Marketing McKay Smith and Marketing Manager Fraser Cole will share their email marketing success stories.