Canada’s Pelmorex Media Acquires Beat the Traffic

Canada’s Pelmorex Media, parent company of The Weather Network, announced today that it has acquired Beat The Traffic.

Based in California, Beat The Traffic is a provider of vehicle traffic reporting solutions for broadcast media and consumers. The acquisition enhances Pelmorex’s traffic and traveler-related information and paves the way for the company’s upcoming launch of Travelers Network in late October, the company says.

“It’s an exciting day for Pelmorex Media as we launch our traveler information service and add key resources to our Travelers Network team,” said Pierre Morrissette, Chairman and CEO of Pelmorex Media Inc. “The expansion of our services demonstrates our continued commitment to providing consumers with detailed, real-time information that they’ve come to expect from us over the past 23 years and reinforces our position as a leading multi-platform media service.”

The acquisition of Beat The Traffic gives Pelmorex Media a significant boost to its expertise for the traveler information category and access to technology and patents that will enhance the services provided by Travelers Network. Beat The Traffic is a very popular service utilized by many media clients in North America and abroad. “We are anxious to add to this significant international customer base as we invest further in product and market development initiatives,” continued Mr. Morrissette.

“We are very excited to join the Pelmorex family; Pelmorex is an innovator and leader in weather and traveler-related information services. Its vision of helping consumers’ plan for anything aligns perfectly with the tools and technology that Beat The Traffic consumers depend on,” said Andre Gueziec, founder of Beat The Traffic. “Personally, I am very excited to be joining Travelers Network in the new position of Director, Research and Development, and to work together to enhance existing services and develop innovative solutions for the travelers market.”

Travelers Network will continue to invest in and grow the existing Beat The Traffic technology and consumer base while establishing its Canadian service which will initially launch as a website and iPhone application providing real-time traffic and routing information for all Canadians.

“Launching traveler-related services is a natural extension for us and it complements the highly successful weather-related services provided by The Weather Network and MétéoMédia,” said Mark Thompson, Managing Director, Travelers Network. Mr. Thompson continued, “Our aim is to help consumers get from Point A to B, whether it’s around the corner or around the globe for all modes of travel. No other single provider offers this type of service.”

Travelers Network will be established as its own division but will also work in tandem with The Weather Network and MétéoMédia to provide updated travel-related information for all of their platforms, according to Pelmorex.

Pelmorex’s Weather Network just launched PointCast, a new hyper-precise weather forecasting feature.