The Canadian retail landscape is changing.
Shopper behaviour is shifting and it’s harder than ever to engage, influence, and understand people as they move through stores. Still, certain insights show how the Canadian consumer can be won.
For example, loyalty programs are gaining popularity, and these programs can alter buying habits. But some stuff, such as an app for the program, are often a waste of resources.
It’s also more crucial than ever to have a seamless omni-channel presence, enabling a consistent customer experience across digital and physical, mobile and desktop, etc.
Check out the full srt of insights from Canadian shopper marketing technology startup Linkett below.