Canadian Companies Don’t Have a Mobile Strategy?

A recent anonymous survey by IDC Canada, sponsored by SAP Canada, says that most Canadian companies think they have a mobile strategy, but in fact, they’re just moving beyond basic wireless enablement.  The survey also found that adopting mobile technology use also varies across sectors.  (Apparently, giving your employees mobile devices is just the first phase of implementing a business strategy.)

The findings, compiled in a white paper entitled “Mobilizing Canada: Moving Beyond Wireless Enablement,” reveal that while an increasing percentage of the Canadian workforce is being asked to work in multiple locations outside the office – with varying degrees of access to corporate data and processes – only a few companies have moved beyond simply providing their workforce with mobile devices for e-mail and Internet access.

Now unfortunately, I can’t give you specifics about the companies involved, because the information is not available (anonymous survey), but what we do know is that IDC spoke to 255 Canadian senior IT and business decision makers across Canada to get this information and the companies were organizations with at least $50 million in annual revenue in selected industries (manufacturing, financial services, retail, oil & gas /utilities and public sector).  Nigel Wallis, research manager for IDC Canada and co-author of the study says,

A true mobile strategy extends access to business applications from sales and support to field force automation and core applications such as finance and accounting, supply chain management and human resources. In enabling employees to access critical business information at any time and place, companies can differentiate themselves and improve productivity.

Key highlights from the survey include:

1. Most commonly mobilized business applications in Canada are service and support, and sales and customer relationship management

2. Companies look to adopt mobile strategies to enhance operational efficiency and responsiveness to customers, the actual benefits from mobility are primarily related to efficiency gains and cost reductions

3. Public sector leads in adopting collaboration, field force automation, service operations management and finance and accounting