Canadian Startup GoInstant to be Acquired by Salesforce for $70 Million Today: Report

Halifax’s GoInstant, which burst out of stealth at TechCrunch Disrupt in September last year, is going to be acquired for more than $70 million by Salesforce according to a report from the Wall Street Journal that cites “people familiar with the matter.”

Founded in 2010, the Canadian startup has raised $1.7 million from investors including Reid Hoffman, Yuri Milner, former Facebook exec Chamath Palihaptiya, Baseline Ventures and Freestyle Capital.

GoInstant’s CEO, Jevon Macdonald, is also a cofounder of Startup North. The startup has just 12 employees.

GoInstant brings you, your customer and your product together within seconds, so you can focus on what’s really important. For sales, GoInstant lets you put the prospect in front of your product faster than anything else. For customer support, it means you can solve problems faster and make customers happier by turning a bad situation in to a positive one. GoInstant allows you to engage your customers on your website and inside your product, in real time.

Salesforce seems to like Atlantic Canadian startups, as it famously acquired New Brunswick’s Radian6 last year for $326 million.