Canadian Tire Unveils Digital Evolution of its Iconic Loyalty Program

As a pioneer of loyalty programs in Canada, Canadian Tire and its iconic Canadian Tire ‘Money’ have long been synonymous with customer rewards and value.

This week Canadian Tire announced the evolution of its much beloved loyalty platform, introducing My Canadian Tire ‘Money’, an easier way to collect and redeem Canadian Tire ‘Money’.

My Canadian Tire ‘Money’ combines the best attributes of Canadian Tire’s paper ‘Money’ with the benefits of a digital rewards program, making it easier and faster for customers to collect, and redeem.

Members can collect e-Canadian Tire ‘Money’ on qualifying purchases at Canadian Tire stores, online and at participating Canadian Tire gas bar locations. 

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“As Canada’s oldest loyalty program, we know Canadian Tire ‘Money’ holds an extraordinary place in the hearts of Canadians,” said Allan MacDonald, Chief Operating Officer, Canadian Tire.  

“We’re building on it by introducing another way to reward loyal customers who prefer the ease and convenience of digital currency and rewards, further improving the Canadian Tire shopping experience and ultimately helping our customers tackle the jobs and joys of everyday life in Canada.”   

To fully take advantage of the program’s benefits and features, customers are being encouraged to download Canadian Tire’s enhanced Mobile App.  The updated version allows users to collect, redeem and manage their e-Canadian Tire ‘Money’, view bonus offers, review  transactions, and return products in-store without presenting a receipt.

The program will launch nationally on October 28, 2014.  The digital rewards program will complement paper Canadian Tire ‘Money’, which will remain in circulation.