Canwest partners with Oodle

Last week Winnipeg-headquartered Canwest announced a partnership with classifieds aggregator Oodle that may help them slow the flow of newspaper classified listings to competitors online.

Consumers will discover a more comprehensive neighbourhood marketplace. One that seamlessly brings together trusted brands like their local Canwest newspaper, niche websites like driving.ca and househunting.ca and local business listings from GoLocal directories. A visitor to one of Canwests newspaper web sites or canada.com need only click on classifieds to launch into the depth of listings from their own neighbourhood with only the freshest listings populating the top spots.

Together, Oodle and Canwest should be able to deliver a pretty good local classified search experience through Canada.com but the marketshare already lost to Craigslist and Kijiji will likely never return.