Charity Fundraising: Browser sidebar tool vs.Twestival

On a day when a 100% volunteer organized phenonemen tagged Twestival will see over 175 city meetups worldwide raise money to support one charitable project, a Toronto-based startup announced a new online fundraising platform called Better The World.

Today saw the global launch of bettertheworld.com, the world’s first, effortless fundraising platform that provides tools to empower millions of people to raise money for charity simply by surfing the web. The platform targets internet users who have no money to give to charity and charity supporters who want to do more.

“The concept is very simple – raise money for charity while you surf and search the web,” stated Steve Croth, a Canadian Social Entrepreneur and Co-Founder of Better The World. “We already all do this as part of our dailyroutine. Why not help charities at the same time?” In less than two minutes, people can join through www.bettertheworld.com, download the tools, start raising money, and track the impact of their activities. The tools include a browser sidebar, and Google powered search toolbar, both of which seamlessly integrate to Microsoft Internet Explorer and Mozilla Firefox.

Better The World (@BetterTheWorld) is a privately owned for-profit social venture born from extensive research completed at the Richard Ivey School of Business at the University of Western Ontario. They claim to be the world’s first for-profit social enterprise with a 90/10 revenue sharing model.

Alternatively, the Twestival fundraising platform empowers Twitter users worldwide to raise money for charity away from their browser – giving them an opportunity to connect offline and expand their conversations past 140 characters. 100% of the money raised today will go to charity: water.

Based on the funds raised to date, Twestival can already be declared a success.  With Better The World, time will tell.