What is Chevrolet doing at South by Southwest (#sxsw)? They’re not showing off their new 2020 concept cars.
The music, film and interactive conference in Austin, Texas will be introduced to three emerging technologies that Chevrolet is looking to promote and test: location-based social networking, quick response codes, and augmented reality.
Jim Campbell is the Chevrolet general manager:
For Chevrolet, South by Southwest provides an invaluable opportunity to learn how best to communicate with customers in by leveraging these technologies.
Location-based social networking
Chevrolet has partnered with Foursquare Austin-based Gowalla. When Gowalla users check in at locations throughout Austin, they will receive messages and SXSW offers from Chevrolet.
For example, a select number who “check in” at Austin airport will also receive a message that reads:
Welcome and Congratulations: Chevy is here for SXSW, and we want to offer you a free ride in a new Equinox if you’re going downtown. Just show this message to the person holding the Chevy @ SXSW sign in baggage claim, and leave the rest to us.
Quick Response (QR) codes
When a Chevy vehicle is photographed using a camera phone, the QR codes will launch a dedicated microsite with key features of the vehicle. For example, a QR code on the hood will take attendees to a micro-site to learn more about the 1.4-liter Ecotec turbocharged engine in the Cruze, which will detail the vehicle’s class-leading mileage.
The Chevrolet iReveal application (still in Beta testing) will be able to unlock three-dimensional models of Chevrolet vehicles. The application will provide specifics of the vehicles, and users will also be able to insert the virtual image of the car over the actual streetscape viewed through the smart phone camera lens.
Christopher Barger is the Director of Global Communications and Technology for GM:
The potential of these technologies is incredible. Imagine using Quick Response Codes to download the price and options for a vehicle on a dealer lot right to your cell phone. Or, imagine using augmented reality to virtually preview different colors of the Camaro in your own driveway. We are just scratching the surface of what’s possible with mobile technologies and social media applications.
What are your thoughts on Chevrolet being at SXSW?