CIX Top 20: Metranome

Kicking off the Digital Media stream of the CIX Top 20 this afternoon is Waterloo’s Metranome CEO David Kruis. Metranome creates rich media applications for the mobile market.

As an expert in video delivery and monetization on smartphone platforms, Metranome works with brands and content owners to create and deliver engaging application experiences across all genres of content. Their application platform enables multiple service models including downloadable media, video-on-demand, subscriptions, sponsored, and advertising supported content.

Metranome’s application for Apple’s iPhone and iPod touch, Poptiq, was released in September 2008. Poptiq delivers videos from the internet to your iPod touch or iPhone through a WiFi connection (like at home, school, or work) so you can watch videos whenever you want, even when you no longer have WiFi. Poptiq learns your likes and dislikes and delivers the best videos for you.

The company was founded in January 2008 by David Kruis and Craig Dunk and has received seed financing from Waterloo’s  Tech Capital Partners. In March 2009, Metranome was selected by the Branham Group as one of Canada’s top 25 up and coming IT companies.