Research In Motion has done a much better job of maintaining its smartphone marketshare in Canada than in the U.S. Here, it’s still number one. But even on home soil, its lead is being seriously threatened.
Market tracking firm ComScore’s latest report states that RIM’s top spot is “tenuous at best” – the company’s market share of 32.6% is only marginally greater than Apple’s, at 31.2%. And even Google, with its Android platform, is gaining ground on RIM: it now accounts for 27.8% of Canada’s smartphone market.
In fact, ComScore says that most of RIM’s lost marketshare is going to Android: “Over the past six months, RIM has lost sixpercentage points of market share with most of it going to Android.” But the firm also believes that the new CEO, Thorsten Heins, signals real change in the company.
But keeping its lead in Canada is only one concern for RIM. It’s dropped to third spot in the U.K., and it’s share in America plunged from 42% to 16% in about a year. And across Europe, iPhones and Androids are outselling BlackBerrys.