Content producers looking at video and away from TV

According to a study conducted by Ipsos Reid and M Consulting 80 per cent of all Canadians indicate watching some video content online. Among those that have watched video online 41 per cent watch more online video content than they did last year.

This means a bigger business opportunity for brand marketers and the Canadian film community to produce original online video content.

The MergeMedia conference will showcase this study and explore implications through an interactive presentation by Ray Kong, senior vice president at Ipsos Reid.

The full-day conference will also include insights on online branded entertainment from Canadian producer Fred Fuchs, actress Illeana Douglas who created and stars in IKEA’s hit series Easy to Assemble, Alison Leung, marketing director, hair care and deodorants at Unilever Canada and Joe LaMuraglia, social media manager at General Motors.

For more details about the MergeMedia conference on October 22 at the MaRS Discovery Centre in Toronto and to register online please visit